February 6, 2008
To kick off the company's 25th anniversary, Kenneth Cole has created a provocative Spring 2008 fashion campaign by replacing stereotypical models with bold, unexpected people of substance.
The campaign is comprised of a series of 11 emotionally arresting photographs that celebrate diversity. Each photograph features the tagline, "We All Walk In Different Shoes." The focus is real people who live their lives in a non-uniform way either by their own choice or through circumstance.
By integrating these compelling people of substance into Kenneth Cole's fashion campaign the hope is to dispel all forms of social prejudices while also exemplifying diversity.
The campaign, shot by famed photographer Terry Richardson who notably captures the raw essence of his subjects, shows people who have a point of difference and who live their lives in an unconventional way.
"This campaign represents the re-launch of the Kenneth Cole New York brand, and a celebration of the brand's 25th anniversary.
We're putting the focus on others like Kenneth who have lived their lives outside the norm, to show how important it is to give those that are different a voice," said Kyle Andrew, Senior Vice President, Marketing.
"We're also showcasing our new product more than we have in the past, highlighting our new men's apparel as well as our women's shoes, bags and accessories. We are very excited about this new step forward for the brand."
A strong advocate for community building and social change for the past 25 years, Kenneth Cole has turned his company, Kenneth Cole Productions, into a powerful public awareness vehicle for such issues as AIDS, homelessness, gun safety and women's rights among other causes.
Kenneth Cole Productions Inc
Source @ Fibre2fashion