Bikini confidence is always in style

Women across the country, including celebrities like Kim Kardashian, have been feeling and looking their bikini-best thanks to the NIVEA "Good-bye Cellulite, Hello Bikini Challenge," the four-week, holistic program combining fitness, nutrition, style and NIVEA's Good-bye Cellulite skincare products to help women visibly reduce the appearance of cellulite, get in shape and radiate bikini confidence.

Now, with beach season in full-throttle, NIVEA Good-bye Cellulite will partner with Challenge expert and celebrity swimsuit designer Shay Todd to present her Miami fashion show and with MTV's "It's On with Alexa Chung" to reward one lucky winner with a chance to attend the show as an on-air correspondent for MTV.

A Busy Bikini Summer
These activities bookend a busy bikini season for NIVEA's "Good-bye Cellulite, Hello Bikini Challenge." Kicking off in April, the brand hosted a Miami beach-side event where the largest gathering of bikini-clad celebrants formed a human alphabet to spell out the word "NIVEA." The following month, NIVEA and celebrity swimsuit designer Shay Todd hosted a Memorial Day Weekend backyard Bikini Bash in Malibu, CA. Featuring celebrity guests including Challenge participant Kim Kardashian, the event further encouraged women to say goodbye to their cellulite this summer

"We are thrilled that so many women have been taking the NIVEA 'Good-bye Cellulite, Hello Bikini Challenge' and seeing such great results," said Nicolas Maurer, Vice President, Marketing, Beiersdorf USA, Inc. "Our goal with the challenge has been to get women feeling better about their skin by helping to improve its appearance, so women can fully enjoy the summer and their bikinis."




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Wickedelic on lookout for talented British lingerie designers

Buying British is Best! This is the proud boast of online and mail order lingerie firm Wickedelic Lingerie, as they appeal to talented UK lingerie designers to contact them with their new styles. The retailer, which specialises in bedroom and special occasion wear, has seen tremendous growth over the past two years, and believes the time is right to give a retail home to the very best UK lingerie brands, which are less well known than they should be. They are therefore inviting British firms to contact them with their latest lines, with the very best taken on and promoted heavily through the retailer’s high profile marketing campaigns. Senior Buyer, Sonia Jeffrey said: “The credit crunch has hit small British lingerie firms hard, and many are struggling to find a route to market for the lines they have spent months working on. We’re excited to offer this great opportunity, and do our bit to re-ignite the economy by showcasing the very best of British lingerie.”

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Sexy Scarlett Johansson models for Mango campaign

Mango has presented Scarlett Johansson as the face of our Autumn/Winter ’09 campaign in the Hotel AC Santo Mauro in Madrid. During the one-to-one interviews given to the national and international media, Scarlett was said to be delighted to collaborate with us.

MANGO chose the beautiful actress as the image for the campaign for her extraordinary personality, which embodies the ideal of the urban, enterprising, daring woman that we target. Johansson is the epitome of an elegant, sensual woman who is at the same time both creative and inquisitive, and always aware of the latest fashion.

During the photo shoot, which took place in Los Angeles, Scarlett posed in our new designs for the next season. She was radiant and sensual in the lens of the renowned photographer Mario Sorrenti, with styling advice from MANGO’s Creative Director and Board Member Damián Sánchez. Hair and make-up were by Bob Recine and Aaron de Mey respectively.

With her well-established career, Scarlett has shown great versatility in all of her work, playing a wide range of different characters. Her talent has been recognised by such prestigious directors as Woody Allen, Christopher Nolan, Robert Redford, Brian De Palma and Sofia Coppola.

This season, the MANGO woman is given even greater power and strength with the incorporation into her wardrobe of clear references to the 1980s. The shoulders are emphasised in suit jackets and outerwear, while the silhouette remains narrow on the bottom half. Skinny-fit trousers, leggings and pencil skirts are key items.




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Per Se unveils fall collection & expands into CT, NJ, & NY markets

Women rushing from the office to the beach and back again this summer will cherish knowing that - beginning today - they can make a one hour appointment with Per Se to get their fall wardrobe in order well in advance of the season! Per Se, a contemporary, upscale clothing line designed for busy, stylish women, has just unveiled its Fall 2009 collection in showrooms and trunk shows across the U.S.

The new collection will be shown by appointment only, from July 16th through September 17th, and can be previewed on the runway at http://www.persecollection.com/fall2009/runway

"This truly is my favorite Per Se collection, to date," said Bill Rondina, Founder, CEO and Chairman of The Connaught Group, the creators of Per Se. "The must-haves this season include glamorous capes, fifties-inspired dresses, and structured garments that are showcasing exposed zippers to embellish and accentuate the natural lines of a woman's body."

"Women will want to stock up on scads of skinny leggings, sweater dresses, double knits and loads of accessories. To kick it up a notch, we also recommend investing in a modern art-inspired piece this season. By wearing something Mondrian-inspired, featuring architecturally-shaped details, our clients are sure to look stylish, unique and ready."

In all, Per Se's designers have come up with over 250 unique pieces, ranging in size from 0 to 16, that work both separately and in unison to give women the most exciting wardrobes possible for their money. For a full listing of the Fall trends forecasted by Per Se's design team, along with images of the Fall collection, visit: http://www.persecollection.com/fall2009/looks

Through its direct sales business model, Per Se is able to offer women couture-quality clothing at extremely competitive prices not possible in stores. The line is sold four separate weeks a year, through private, one-on-one appointments in consultants' homes or in one of Per Se's showrooms in NYC, Dallas, Houston, San Francisco, Chicago, or Chevy Chase, MD. This business model is proving to be quite popular with high-profile women looking for smart ways to refresh their wardrobes. Indeed, executives from diverse corporations such as Bloomberg, General Electric, Sotheby's and JPMorgan Chase choose to shop with Per Se due to the quality wardrobes they achieve alongside the highly personalized service they enjoy with their Per Se wardrobe stylist.





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Holli Gibson wins Children’s Wear Category for the Rising Star Award

LamanBlu by Holli Gibson is the winner of the Children’s Wear category for the Rising Star 2009 Award. The Rising Star is awarded to an outstanding designer by The Fashion Group International, Inc. The field was narrowed from 27 finalists to 10 category winners.

Category winners will participate in the prestigious Rising Star Fashion by Design runway gala, the biannual signature event orchestrated by Fashion Group International of Denver, on October 23, 2009. “I am honored to be chosen as the category winner for Children’s Wear. Fashion Group International has such a wonderful reputation and history in the industry,” says Holli Gibson.

Designers will present their collections in this runway gala at Mercedes-Benz of Westminster, the presenting sponsor. The event, which will include silent and live auctions, benefits FGI’s scholarship and educational outreach programs.

FGI is a global non-profit where fashion industry professionals connect, create and move the fashion industries – apparel, accessories, beauty and the home. The first non-profit fashion organization that now boasts 6,000 members worldwide originally became a force in New York City, the organization’s headquarters. Helena Rubenstein, Eleanor Roosevelt, Edith Head and others with early New York fashion careers are responsible for FGI’s founding.

The concept of Fashion Group International began originally in New York in 1928 when 17 women, gathered by Edna Woolman Chase, Editor-in-Chief of Vogue, met for lunch in a modest midtown New York restaurant. They had three things in common: Each held a job of consequence in the business of fashion, each held all the others in high regard and together they held a belief that fashion needed a forum, a stage, or a force to express and enhance a widening awareness of the American fashion business and of women’s roles in that business.




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LG Fashion to enhance Lafuma brand image

The Lafuma Group has recently signed an Agreement to assign Trademark Rights for the territory of South Korea with its licensee LG Fashion Corp. LG Fashion Corp is one of the largest fashion companies in Korea and has successfully worked with the Lafuma brand in Korea since 2005. The Lafuma Group and LG Fashion Corp basically agreed on pursuing their joint effort in maintaining and enhancing the Lafuma brand image, collaborating on marketing and merchandising strategy. This Agreement strengthens relationships between the Lafuma Group, an international group with well-known trademarks on the outdoor market worldwide, and LG Fashion Corp., one of the most influential partners on the Asian market, offering LG Fashion a solid base for developing more consistent marketing strategies with the Lafuma brand and long term perspectives.

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Swimwear World unveils stylish bathing suits collection

The new online store, Swimwear World, has unveiled their latest stock of luxury swimwear from the world's top designers. These collections of sophisticated and fashion-forward swimsuits push style boundaries, offering trendsetting beach-goers plenty of chic options for the upcoming summer months.

From tiny bikinis to striking mono-kinis, Swimwear World's new selection of stylish bathing suits are guaranteed to please the fashionable set looking for effortless warm weather style. Swimwear World's new assortment of designer bathing suits comes from luxury beachwear labels Aqua Di Lara, Agua De Coco, Kymare, L Space, Chico Di Stefania D., Red Carter, and Qiss Qiss.

Each line carries its own individual vision and design concept, affording women of varying shapes and style preferences a variety of beachwear choices. Swimwear World's new stock provides the perfect opportunity for women to define their summer style. Agua De Coco is one of Brazil's most precious swimwear labels, garnering praise from the press since their San Paolo fashion week debut in 2002.

Swimwear World features designer Liana Tomaz's latest creations that showcase the brand's creative yet chic design philosophy at its best. Featuring understated bikinis with interesting cuts, complex braiding and gathering, and unique metal and leather detailing, Agua De Coco's new bathing suits define unfussy sophistication. Perfect for a glamorous boat ride, beach sports, or swim in the ocean, Agua De Coco's line is for the uninhibited woman who wants it all. Aqua Di Lara's designs have been lauded for their innovation and sophistication.

Incorporating trends right off the European runways, Aqua Di Lara success is a result of designer Reyhan Sofraci's commitment to pushing the boundaries of swimwear design; creating gorgeous swimsuits that stand far apart from typical bathing suit fare. Aqua Di Lara's new collection will not disappoint. Playing with gathered fabric, structural cuts, and the brand's signature square cup, Sofraci has created an army of beautiful striking mono-kinis, sophisticated two-pieces, and risqué bikinis.



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Aussie hip diaper bags for US mothers

Australia's Award Winning Chic Diaper Bags Are Now Available in the United States at isokiusa.com, these sought-after baby bags are popular with mom's thanks to a very clever design and the modern styles coordinating each 4 piece diaper bag set.

Isoki introduced the popular Reversible Baby Bag to Australia in 2007 and have established themselves as a leader in the baby bags and accessories market by offering ideas and practicality never before seen in a diaper bag.

"We are very passionate about mothers, and parents in general, not having to forgo their individual style and independence," said Toni Startari, co-founder of Isoki. "This is why we came up with our innovative range of products."

Isoki's Chic Diaper Bags come in three different styles. The baby bag, the hobo bag and the saddle tote bag. While each unique style share similar features, the baby bag includes a zip-off bottom for extra storage.

The baby bag is generous enough to carry everything a baby and mother may need. Plus, inside each bag is a coordinated double-sided storage satchel, insulated cooler bag and large padded change mat that can be removed and used independently for those quick trips to the shop.

Other features of these versatile diaper bags include an adjustable shoulder strap, six large accessible pockets and metal feet to protect the base from hard or wet surfaces.



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Candie's outfits sexy Spears for ‘Radar’ video

Iconix Brand Group Inc announced it will continue its partnership with international icon, Britney Spears, for its Candie's brand, which is exclusively sold at Kohl's Department Stores. Spears, who is one of the best-selling female recording artists in the world, will appear in Candie's fall 2009 television, print, online and in-store advertising campaign. Spears recently appeared in the junior brand's spring print and online marketing campaign, which launched with a full size, limited edition, pull-out poster.

Leveraging its partnership with the international mega-star, Candie's outfitted Spears for her new music video, "Radar" and will use footage from the music video for its fall television commercial. The music video features Candie's apparel, footwear, jewelry and accessories available exclusively at Kohl's Department Stores. The television commercial will debut later this summer and the print campaign will premiere in September issues of fashion, entertainment and lifestyle magazines.

Commenting on her "Radar" video, Britney Spears stated, "I was so excited to wear Candie's in my 'Radar' video. I especially loved their jeans and cute dresses which were perfect for the theme of my video."

Dari Marder, chief marketing officer, Iconix stated, "After the overwhelming excitement surrounding Britney's spring Candie's campaign, we decided to make our fall campaign even bigger and better. In addition, to our new television commercial, Britney's fans will also get to see her rock her Candie's outfits in her new 'Radar' video. Britney chose the looks from our new collection that she felt best represented her style."


The music video and television commercial features Spears who becomes intrigued by a handsome player at a polo match who ultimately gets caught in her radar.

The print campaign was created by the Iconix in-house marketing team. The television commercial was shot by famed director, Dave Meyers and the print campaign was shot by fashion photographer, Matthew Rolston. The campaign was shot in Santa Barbara at a private estate complete with its own polo field and horse ranch.




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Arm Candy to the stars debuts at Pure London

Making her debut at Pure London this August, Alison Van Der Lande will be showcasing her stunning range of designer handbags. Recently picked to take part in the ‘Made in Britain’ exhibition at the Tassen museum in Amsterdam, the range will sit alongside designers such as Vivienne Westwood, Alexander McQueen, Stella McCartney, Lulu Guinness, Paul Smith and Anya Hindmarch.

Designer Alison Van Der Lande commented ‘I am thrilled to be taking part in this exhibition, it is wonderful recognition after only 5 years in the luxury handbag and luggage business, of what our brand and bags have achieved. To appear alongside such established designer names is an honour.’

The Spring Summer 2010 collection will consist of beautiful leathers in colourful designs from evening clutches, glamorous statement bags, everyday handbags and beautiful travel bags. There is a bag to suit everyone, for every occasion.


The collection is adored by celebrities such as Victoria Beckham, Charlize Theron, Ben Stiller, Jennifer Aniston, Cat Deeley, Gok Wan, Sarah Jessica Parker and Elizabeth Hurley, to name but a few.




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